Android and iOS applications have a set of norms that - if you stray to far from them - can make your application look amateurish and bad (or as many people might say "not native"). Users of mobile applications have come to expect a certain level of quality and design from the applications they use. You can submit an application built entirely with web technology to both of these stores just like you would a native application (even if you don't have a Mac), and for the majority of use cases it can look, feel and perform just as well as native applications - as long as the application is designed well. If you're reading this you would probably already have a decent idea of what an HTML5 mobile application is, but you might not know how to actually get one on the Apple App Store or Google Play.
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